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PUBLIC IMAGE By ... Steve Lucky People and corporations want an image That portrays them in a positive light. However, the image may backfire If the image is not right. Even those who do their best Know their work is not always seen. When part of a public image is tarnished Can any of it still remain clean? On average the public knows far less Than those who can remain close. Letting the public see only what one wants May make them want to look for something gross. Various specialists try to build public image. Gossip reporters are involved in its destruction. Depending on public image is unwise. Real image is what requires contruction. Although the real image may never be revealed, Internal problems public image will not halt. Confidence can be built or destroyed Knowing who is at fault. Copyright 2003, Steve Lucky
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